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Anti-cyclical advertising

Great example: Mother's Day! "All just an invention by the flower industry!" "I prefer to give my mother something special in between!". Do you know it? This is exactly the principle of anti-cyclical advertising. Not when everyone else is doing it (at Easter, Mother's Day, Christmas, Whitsun, summer sales ......), but when no one else is doing it. Freely adapted from Alice in Wonderland: Why not celebrate your unbirthday?

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