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Anti-cyclical advertising

Super example: Mother's Day! "All just an invention of the flower industry!" "I prefer to give my mother something nice in between!". Do you know it? This is exactly the principle of anticyclical advertising. Not when everyone else is doing it (at Easter, Mother's Day, Christmas, Whitsun, summer sales ......), but when no one else is doing it. Freely adapted from Alice in Wonderland: Why not celebrate your unbirthday?

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