BALNEO BADEWELT WALDBRÖL / SCHWIMMEN IN WALDBRÖL GGMBH
The project was a difficult star. The conversion of the old swimming pool was controversial both in the population and in politics. Our most urgent task was to anchor the pool positively in everyone's minds. Positive naming, friendly logo design, and work in the press and social media were what we focused on at the beginning.
In addition, we created a mascot in cooperation with a regionally known cartoonist, which today forms a connection to the children.