WHAT ABOUT COMPANIES?
And what about the choice of colours for companies? Which colour should I choose as the corporate colour? In the past, everything was so simple. If you wanted to stand out, you simply used a red logo. If you wanted to present yourself in a serious way, you chose blue. Many things still work today, but in recent years we have experienced a strong change in perception and thinking. Individuality is more and more in demand, the market is flooded with companies that are all in the same line of business. Imagine if all banks had a blue logo (because they are serious, of course), as well as all tax consultants and lawyers (because they are also serious). And of course, every other company, because everyone naturally wants to appear reputable. On the market, one discovers many different colours instead. Let's just take a quick look at the banks. There we have blue of course (e.g. Deutsche Bank), red (e.g. Sparkasse), yellow (e.g. Commerzbank), green (e.g. fidor Bank) and many others. It is important that you are clear about what you would like to convey right from the start. Not only the right colour, but also the appropriate choice of images is part of this, but that is another story and shall be told another time. But the two are mutually dependent. If I want to appear friendly, open-minded and choose dark colours and a gloomy mood, it doesn't go together. So something lighter is better. That narrows down the choice, but we don't have a definite answer yet.