One of the most frequent questions that many companies are confronted with again and again is the question of the "right colours". Do you choose blue as your corporate colour because it is business-like? Or red, because it is the signal colour par excellence? Difficult decision ...
Mercedes, Bayer, Lufthansa - there are many giants in the German corporate firmament. But which are the most valuable German brands? Every year, many people deal with this question anew. And some rankings surprise the interested reader again and again. What did the year 2020 bring and what about the personal favourite?
Comparability is deadly for a company. But it is often easier said than done to stand out from the competition. To be unique. To be special. And still remain authentic. Or? Not really. Because the core of it all lies in you as an entrepreneur. You shape the image of your company according to your values and ideas. And that is exactly what makes your company unique.
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