What does a brand stand for? That is the core question of branding. What is its raison d'être? Can you answer this question easily? If so, then you belong to the 11% of all German companies that have an answer. But it is precisely this answer that makes a company unique, distinguishable from the competition, and transparent and desirable for customers and employees.
What would your answer be? High quality? Great products? That's not what makes a brand, because that's what every company claims. Together with our clients, we penetrate deep into the DNA of a company and crystallize the true core, the soul.