But beware, as at any party, there are some unwritten rules to follow on social media. For example: Nobody likes the guy who hangs out his political views at every opportunity, or the one who constantly posts pictures of his food. The same goes for companies that are too offensive with advertising - no one wants to be bothered by a company that is only out to make a profit.
The best way to use social media is to see it as an opportunity to be authentic and connect with others. Share your interests, experiences, and what your business stands for, comment on posts that inspire you, interact specifically with partners and customers, and always remain respectful and friendly. Then you'll quickly realize that social media is much more than just a platform - it's a vibrant, pulsating community where you can share insights about your business, make new connections, and inspire potential employees.